The digital wholesale insurance brokerage Limit.com was building Limit AI, their conversational AI assistant for insurance brokers and underwriters, and wanted to increase their pipeline of potential customers by the time it launched. Cogney worked with their team to rank for keywords on Google indicating interest in AI solutions in the insurance industry, driving traffic to new blog posts that soft sold the reader on their solution.
The Challenge
The Strategy
We did keyword research to find all the ways people are searching Google about AI's effect on the insurance industry and created a content strategy for their blog to rank for these keywords. We wrote posts ourselves as well as reviewed and optimized posts Limit.com's team wrote. The goal was to showcase Limit.com's thought leadership on AI in insurance while at the same time soft sell the reader on Limit AI with a signup call to action.
The Keys to Success
- Close working relationship with Limit.com's sales lead and developer lead
- Had code-level access to their blog which allowed us to make quick technical updates
- Shared a SEO copywriting guide for their writers to improve their writing in a way Google loves
The Results
5x
increase in clicks to the blog
83%
increase in keywords ranking on page 1 of Google
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