To begin, Cogney conducted a site audit to ensure that rollbar.com was easy to navigate for the typical visitor, a software developer, while its pages were easy for Google to find and index.
The next step was content optimization. Since the site wasn’t very big, it was crucial to make every page count. Cogney reviewed and edited existing pages and wrote new pages to correlate better with developers’ intentions, incorporating scenarios and terminology such as “ruby raise error”, “php error logs”, “java throw exception”, “popular java frameworks,” etc.
Besides revamping the site for content and technical optimization, Cogney hit upon an ingenious mechanism for building authority, a major component of search rank. A site derives authority when other sites link to it, especially if those sites are themselves authoritative and relevant. Taking advantage of a mandatory regulation requiring anyone using Rollbar’s service to declare it in their privacy policy, Cogney recommended that Rollbar email customers with a reminder to post such a link in their privacy policy, thereby creating a virtuous cycle of linkbuilding which increased the site’s rank while upping its visibility in the developer industry.
Services
SEO audit + implementation
Ongoing consulting retainer
