📷 Instagram ads agency | Grow quicker with the best

Instagram is owned by Facebook so it’s no surprise that there are a lot of similarities between the two platforms. However, there are some crucial differences to consider when deciding to advertise on both or either of these social networks.

Whereas Facebook boasts unrivaled reach since it’s the world’s largest social media network with over 2.4 billion users, engagement on Instagram, a community with over 1 billion users worldwide, is much higher, on average, seven times. In some industries like fashion, the difference in engagement is even bigger.

The twin raisons d’etre of Instagram are imagery and beautification. That being the case, products susceptible of being captured in beautiful photography are natural subjects for promotion on Instagram. Examples include fashion, design, travel, art and jewelry.

As a corollary to this phenomenon, Instagram, with its striving for beauty and aestheticism, is a platform which encourages aspiration and comparison. Specifically, it stokes our desire to wear, buy and visit the same places as the people we follow and admire on the platform.

Photos shared on Facebook tend to be casual and spontaneous, while Instagram posts are frequently the product of painstaking and deliberate curation. That being the case, Instagram works well for brandbuilding because it rewards the kind of manicured imagery typically associated with ad campaigns or magazine editorials.

In short, if your products are fashionable, trendy or appeal to a younger audience, Instagram could be a very suitable platform for your brand or product marketing. Advertising on Instagram makes even more sense if you already maintain a regular presence there because paid traffic which doesn’t convert immediately is likely to follow your account, giving you the opportunity to cultivate an ongoing relationship with would-be customers.

In terms of campaign set-up and optimization, Instagram offers fewer formats and locations for ad placement but the basic principles are the same as for Facebook advertising. Note, however, that, for Instagram, images are paramount. Therefore,your photography and image styling should be professional and stylish if you really want to get the most out of this platform.

Our Approach

In a nutshell, we spend the first month analyzing any historical data about your previous Instagram campaigns, researching audiences, writing ads in A and B versions, editing (and even setting up) your landing pages, vetting your basic analytics and setting up the dashboards for your campaign before making your campaign live.

The second month is spent on daily monitoring of your campaign and weekly adjustment of its settings, based on analyzing click-through, cost per click, the number of sales and leads generated, the performance of different audience or market segments targeted by the campaign and the performance of different ad creatives including the different versions of each ad.

The main goal is to create a virtuous feedback loop, where non-performing elements of the campaign are winnowed away in favour of those ads or audience segments delivering better returns, thus generating more conversions with the same budget, a process which ordinarily takes at three or four months.

FAQs

1. How much do ads on Instagram cost?

In Hong Kong we find the average cost per click on Instagram to be HK$6-10. The price you pay depends on who you're targeting, the attractiveness of your ad, and placement. Cogney charges the client a percentage of overall spend or a minimum monthly management fee, whichever is greater. Note that our agency fees are separate from the cost of ads.

2. What are Instagram Shoppable Ads?

This is an ad format that mimics what you'd see in a furniture catalogue, with names and prices superimposed next to the products. Clicking a product then loads up the product detail page so you can buy it. We can help you set up Shoppable Ads if you sell products.

Instagram Shoppable Ads in Hong Kong — Reminds you of an IKEA catalogue, doesn't it?

3. Are remarketing ads possible on Instagram?

Yes and everyone should be doing remarketing as they're one of the most effective types of ads.

4. Why are your ad management services better than others?

We've run successful ads for companies in fashion, travel, professional services, and more. Here's what makes our results seem magical:

Rigorous analytical basis for bid adjustments
Objective, standardized approach to conduct split tests
Effective ad copy that amplifies your value proposition
Ad imagery based on psychological elements including symmetry, patterns and repetition, which our brains find inherently pleasing
Above all, a team that cares deeply about your business achieving its goals and what it takes to get there

5. What are the targeting options?

Instagram has a particularly comprehensive dossier on each of its members. You can target by age, gender, location, interests, device usage, and more. We layer these targeting groups on top of each other like a Venn diagram to find your ideal audience.