Nobody wants to be misunderstood. Sometimes the wrong things get written about you, past mistakes haven't faded away, or someone just has a twisted agenda. That's when our online reputation management service steps in. We help brands, businesses and individuals take control over their search results to shape public perception online.
What is reputation management?
Online reputation management is the process of changing the search results to maximize positive public perception by optimizing multiple favorable webpages so that they outrank competing unfavorable ones.
Our Approach
Each engagement is broken down into three phases:
Phase 1 - Quick Wins
We create and manage Google Ads to get quick wins at the top of the search results.
The Client will need to provide:
- Initial keywords
- Desired markets and languages
Cogney will:
- Research initial keywords to identify relevant variants and finalize the scope of target keywords
- Advise on monthly ad budget
- Create landing pages for the ads for each language per market
- Write ad copy
- Launch and manage ads
Phase 2 - SEO Strategy
We identify all the keywords, which organic search results are negative, see how the competition stacks up, and deliver an SEO strategy to outrank them.
The Client will need to provide:
- Biographies, interests, and demographics of themselves so that content we later produce is aligned with who they are
- What web properties the client owns that we can work on
Cogney will:
- Research and finalize the scope of target keywords
- Determine which search results for those keywords are negative to focus on
- Audit the negative webpages that are ranking for the target keywords so that we know what it would take to outrank them
- Decide how many new web properties we would need to create
- Deliver an SEO strategy to follow up on for the Execution Phase
Phase 3 - SEO Execution
We do the SEO work.
Cogney will:
- Optimize the technical backend on websites that the Client controls
- Write or modify pages to be relevant for target keywords to be published on either Client’s or third-party websites
- Identify, outreach and work with websites where we can create and publish favorable or neutral information about the Client e.g.blogs, social networks, vlogs, podcasts, articles, etc.
- Increase the authority of the favorable or neutral webpages by link building
- Track and report keyword ranking positions per market
How long does it take?
It's typical for an engagement to last at least six months. It all depends on how many keywords we’re targeting, the share of negative search results, and how well optimized competing webpages are.
Ready to take control over how people think of you online?
Whether it’s a question or a quote, we’d love to connect. You’ll get a reply in less than a day.